Using Workplace Design To Reflect Brand Values

Workplace design tells a story. It’s an opportunity to create an environment that demonstrates brand. Threaded throughout the story, and shown within every design element and expression, is also a reflection of how a company prioritizes its brand values.

Across industries — each with disparate lines of business, processes and corporate principles — successful workplace design is as much about function as it is about innovation. Nowadays, many companies want it all in workplace design, accounting for the diverse generational spectrum of the people doing the actual work in a given space. But to have it all does not mean to have it all equally. During the design process, decisions always have to be made. To help guide those, companies must first look at prioritizing their values in order to envision a space that is conducive to employees delivering upon the brand promise.